Blog

Businesses nowadays are focusing their marketing efforts towards social media. Precious time and money are being invested in expanding customer base, establish corporate identity, and drive revenue. That’s why it’s vital for owners to know which platforms work, and which ones don’t. And this is no walk in the park. Over 71 percent of Snapchat […]

Making calls over the internet has been one of the greatest advancements for small- and medium-sized businesses in several decades. And although some are calling the newest addition to this field detrimental, we think it’s an awesome addition. For business owners who believe in staying ahead of the times, WebRTC is worth checking out. What […]

Facebook might be the biggest name in social media, but that doesn’t mean it’s the only one. Since there isn’t a one-size-fits-all platform, there are trendier options such as Instagram and Snapchat, with a burgeoning millennial base to choose from. With that in mind, it’s essential for business owners to understand the pros and cons […]

As VoIP stormed onto the small business scene over a decade ago, a lot of businesses wanted to get in early. The only problem with doing so was that early iterations of this technology didn’t include advanced call-forwarding and “Follow-me” features. Newcomers made expensive outlays for new handsets that seem far less necessary today. So, […]

Scroll, double-tap, repeat, might have been the original Instagram-ing routine, but not anymore. After partnering with global advertising giants, IG is introducing its latest feature: Stories. With it, you can share short videos, or even personally decorated snapshots of your daily life. But many of you might ask, “What does this have to do with […]

The number of small businesses that will move their unified communications to the cloud is predicted to increase from 10% to 48%, while medium-sized firms and large enterprises follow, albeit in smaller percentages. These numbers are not surprising because migrating unified communications to the cloud presents a host of benefits to communication systems: simplicity, flexibility, […]

Did you know that your VoIP systems are especially vulnerable to cyber attacks? When it comes to VoIP, hackers will go to great lengths to intercept messages over a network or even use denial-of-service attacks to shut yours down. To protect your network, firewalls and antivirus software may be your first options, but they simply […]

Skype used to dominate an area of VoIP communications that serves a special function: group video calling. With apps like Snapchat, WhatsApp and, most recently, Slack nipping at its heels, it comes as no surprise that social network behemoth Facebook takes a slice of the cake with its recently rolled out desktop group voice calling. […]

Skype as a desktop communication tool is largely popular with consumers and businesses alike, yet its mobile app leaves much to be desired. Whether it’s the slow VoIP service or limited communication features, there’s definitely a lot of room for improvement. And apparently, Skype has acknowledged these concerns as they’ve recently launched Skype Mingo, a […]

Because of its image-heavy content, Instagram has become a tremendously popular social platform, as evidenced by its 500 million users and over-a-billion daily engagement. More than being a photo-sharing social network with fun filters, Instagram’s potential to turn your followers into customers is worth exploring. Make the most of your Instagram account with these 5 […]