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Stand out on social media: Tips for SMBs

Many small- and medium-sized businesses (SMBs) know that making an impression on consumers isn’t easy. That’s why they develop in-house marketing teams or hire experts to make sure their online presence pops. These social media and content marketing strategies may be just what you need to stand out. Create buyer personas Social media data is […]

Open-source or proprietary VoIP: A guide

Your managed service provider (MSP) may have your IT covered. But knowing a thing or two about internet-based phones will help you understand which ones will fit your business. What are your choices? Which one is better? Read on to learn more about at Voice over Internet Protocol (VoIP) systems. What are “proprietary” systems? When […]

5 VoIP services you need to know about

More individual users and business owners are becoming aware of Voice over Internet Protocol’s (VoIP) features and advantages over conventional landlines. As technology progresses, the options available for VoIP also increases. Find out which service is best for your needs in the compilation below. VoIP comes in a variety of forms. Do you rarely leave […]

A beginner’s guide to creating Facebook ads

No one can deny that social media has become a powerful online marketing tool. It’s cheaper, more effective, and a lot cooler. It is especially advantageous to small businesses that don’t have budgets for print or TV ads. Interested in creating a social media ad of your own? Read on. Why advertise on Facebook? Above […]

VoIP: Cloud-hosted or on-premises?

You want to take advantage of VoIP phone systems. But before you abandon your traditional phone system, you need to know which deployment method is best for your business. Should it be cloud-hosted or on-premises? Installation and maintenance On-premises VoIP phone systems are installed in your office and typically managed and maintained by your own […]

5 social media tips to drive your growth

Setting up a business can be overwhelming, especially now that digital marketing is so crucial. Many small businesses and start-ups find themselves not knowing where to go after purchasing a year’s subscription to WordPress. Although marketing your business online could fill several full-time positions, here are a few simple tips to get you started. Social […]

How to minimize VoIP downtime

Disasters can happen at any time, and if your company is unprepared, it can put you out of business. One of the most essential technologies today is Voice over Internet Protocol (VoIP) telephony systems. Should a disaster knock your VoIP offline, you will lose people, productivity, and ultimately, profit. Avoid such a fate by following […]

Protect your VoIP system from phishers

Although many companies still use analog phones, a growing number of businesses now rely on VoIP (Voice over Internet Protocol), thanks to its multi-functionality. VoIP allows employees to make voice calls, conduct video conferences, and chat using an internet connection. This has become a means, however, for many scammers to send fraudulent emails, extort money, […]

Tips on how to manage Google reviews

Getting Google reviews for your business has never been more important. Consumers are scouring the internet for online reviews to help them in their purchase decisions, and Google’s new search algorithm is designed to lead people to high-quality products and services.   How Google changed search results Google now automatically aggregates and includes online reviews […]

Hangouts Meet vs. Skype for Business

IDG Enterprise says that businesses worldwide spent $3.5 billion on video conferencing apps in 2016. That’s a lot but also money well spent, especially if it helps with your employees’ productivity and collaboration. Some of these video conferencing apps are Hangouts Meet and Skype for Business. These tools share a lot of calling and video […]