September 28th, 2015

164_C_SMDo you ever feel like you’re the only business owner who struggles to market their company through social media? Are you confused as to why you’re not gaining any traction? Well, you’re not alone. A recent survey reveals that many small business owners struggle gaining a return on their social media marketing efforts. Here’s how to avoid the mistakes of the majority.

Survey details

The survey was conducted by a small business directory and support network known as Manta. They surveyed 540 of their small business members with the aim of learning how much ROI these companies are gaining from social media marketing.

The results

Based on data on the 540 participants, 41% of businesses are receiving a return from social media marketing, which leaves nearly 60% with nothing to show for their investment of time and money. And as for the businesses that are gaining a return, over 80% earn less than $1,000 a month from their social media efforts. More surprisingly, close to half bring in less than $100 a month.

As a small business owner, should these numbers be cause for alarm? According to the CEO of Manta, John Swanciger, part of the reason the return is so low for most businesses is that their social media priorities are misguided. He notes that social media is less about bringing in new customers, and more about community building. "For a long time, the mantra was that social media could bring in new customers,” he says. “In reality, social media is a community builder, and your biggest fans are your already-loyal customers. When small businesses treat social media as the new word-of-mouth community, the real return will follow."

One of the oldest marketing tactics around is word-of-mouth marketing. Every day, people recommend products, restaurants and businesses they love to friends and family members. And social media is the perfect platform to cultivate your fans’ love of your brand. But according to the Manta survey, less than 8% of business owners cited building community as their primary social media goal.

So how do you build a community on social media?

Besides the obvious investments of time and money, here are a few quick tips to get you started:
  • Regularly post content that is valuable to your social media following - the keyword here being valuable.
  • Ask your followers questions to start conversations, and then engage with them. This builds a connection between your brand and customers.
  • Show your followers that you genuinely care about them, and they’ll likely do the same for you with glowing recommendations to friends and family.
Of course there is much more to it than this, but these quick tips can help you get started. If you’re struggling with your own social media efforts and would like to learn more, we’re happy to point your business in the right direction. Call us today to speak with one of our experts.
Published with permission from Source.

Topic Social Media
August 19th, 2015

Companies wanting to stay ahead of the curve are implementing Voice over Internet Protocol (VoIP) to help drive productivity and reduce travel expenditure. When installed, VoIP allows you to connect to correspondents using broadband Internet. However, you need proper planning and network preparation before deploying VoIP - here are the key components you must consider prior to VoIP implementation.


Implementing a VoIP phone system presents challenges of its own. For one thing, VoIP service cannot tolerate any kind of network interruption. You need to ensure you have alternative physical links to carry all of your VoIP traffic in the event that you lose your primary path. An uninterrupted power supply (UPS) should also be installed. This way your Ethernet switches and VoIP devices won’t lose connection and go offline in case of power failure.


As with other networks, VoIP is susceptible to cyber security threats and breaches. If you don’t have reliable and preventative security measures in place, you could fall victim to information theft and malicious attacks. Your best bet is to deploy a dedicated internal firewall to monitor the traffic flow and protect your systems from security threats.


VoIP is dependent on the bandwidth of your Internet. Therefore, an accurate estimation of bandwidth consumption is crucial for proper planning in order to accommodate VoIP traffic. You need to perform tests to ensure you have enough bandwidth to handle the inbound and outbound call traffic. Relevant information includes the number of users, the number of handsets, the duration of calls, and data usage levels.


VoIP is no doubt a long-term money saver for your business, but switching over from a traditional phone system, or a fresh installation, involves a cost. You need to take into account the expenses of purchasing the equipment required for VoIP installation, such as VoIP phone cables, external power supplies, and routers. Installation costs may vary greatly, but it is worth the investment if you’re looking to take your communication systems to the next level.


Employee involvement and understanding is key to a seamless and successful VoIP integration. You can assign one, or a group, of your staff members the responsibility of learning about and managing your new VoIP systems. They can be the go-to person for any enquiries from other staff members. It is recommended that you ask a dedicated specialist to equip your staff with the information needed to utilize VoIP to its fullest potential. While most people are already familiar with video conferencing software such as Skype, it helps to create user guides and manuals to educate those that aren’t as tech-savvy.

VoIP implementation can often be a hassle if you undertake it alone. With the help of dedicated professionals, however, the whole process can become much easier, less expensive, and more rewarding.

Get in touch with us today and we’ll answer any questions you have on preparing your business to embrace this groundbreaking technology.

Published with permission from Source.

Topic VoIP General
August 17th, 2015

164_SM_CIf you’ve been in the online marketing game for some time now, you likely know the value of an email list. It can be the difference between a prosperous business and one that doesn’t go anywhere. What you may not know, however, is that social media can be an instrumental tool in the growth of your list. Here’s how you can use it to gain more subscribers.

Post and share your emails publicly

If you create great content for your email list and no one sees it except your subscribers, how are your non-subscribers going to know what they’re missing out on? They won’t, which is exactly why you should give your social media fans and followers a taste of the valuable content that awaits them after sign up.

Now let’s be clear. This doesn’t mean you should share every single email you send out to your list. If you did, there would be less of a need to subscribe. Instead, try sharing or posting an email once every few weeks or once a month.

Make it easy to sign up

Let’s face it. Many of us will take the easier, simpler path whenever possible. This is just as true in marketing as it is in other more primal aspects of human nature. Take eating, for example: if you’re short on time and have a choice between two restaurants for lunch, and one delivers and the other doesn’t, which one are you going to take? Likely the delivery. Even if you prefer the one that doesn’t deliver slightly better, you’d probably still take the delivery for the simple fact that they’ve made it easier for you.

In the online marketing world, the same concept works for gaining subscribers. This is why you need to make it as easy as possible for people to sign up after they’ve read your publicly shared email. To do this, simply add a sign-up link to the emails you share.

Create valuable content

You’ve probably heard the phrase “content is king”. However, whoever came up with this catchphrase left out a very important keyword. It should instead read “valuable content is king.” If you’re shelling out dozens of blog posts, emails, podcasts or videos a month but the content is useless to the reader, you’re not going to make any traction with your email list.

When trying to gain subscribers, always ask yourself, “what’s in it for them if they sign up?” If you simply have a signup box on your website or social media page, but no valuable content to go along with it, why would someone sign up? Would you sign up? The point is that there needs to be a reason for someone to subscribe to your email list. And valuable content is a very good reason.

Lastly, don’t forget to demonstrate why it’s more valuable for your future audience to subscribe rather than simply follow you on social media. To do this, give them an incentive to sign up. This could be in the form of an exclusive offer or a free ebook, course, report, or something similar.

Want more tips on leveraging social media to grow your business? Send us a message today.

Published with permission from Source.

Topic Social Media
July 3rd, 2015

164_Soc_CStill struggling with social media marketing? Have you started posting updates more regularly and developed a consistent brand voice, yet still have barely any results to show for it? Well, there could be many reasons for your lack of progress in social media, but there is one common “content trap” that could be the source. Here’s what it is, and how to fix it.

Don’t recycle content

Google any recent news story, and you’re likely to find anywhere from a few to several dozen articles on the same subject. And unfortunately, the content is so similar that you can barely differentiate one from the next.

If you want to stand out from others on the social media scene, find something new to talk about. In general, if you want to get noticed by new customers or followers, it’s best to avoid widely covered topics. Everyone and their grandma will be writing about it, which creates much more competition for your version.

If you must create content about mainstream topics, make sure you take the time to come up with a fresh perspective, and share valuable information that hasn’t been touched on yet.

Be fearless in your content

Similarly, it’s absolutely essential that, across all the content that you produce, you share a unique perspective. Many people end up parroting the same thing as everyone else because they are afraid to offer their true opinion. Don’t be afraid to speak up and be controversial. If you’re going to develop a social media persona that stands out, you need to develop your own voice - and a thick skin. There is always going to be someone who disagrees with you, especially on the web where it is easy to remain anonymous.

Additionally, there’s a reason that the saying “there’s no such thing as bad publicity” is famous. In fact, when you write polarizing content that will have a fair share of supporters and naysayers, people are hardwired to react to it. This is for the same reason that humanity as a whole shares a universal love of stories - whether that’s in the movies, in a novel or around a campfire. A story is nothing without conflict. When you produce content that creates a real life conflict of opinions, you have a better chance of it making some noise on social media.

But - be honest and show integrity

Don’t say something controversial just for the sake of it. Give your honest opinion. The key to every aspect of sales is developing trust. That means that with any customer or potential follower you come into contact with, whether through social media or other means, you should show your true self. You’ll have a better chance of gaining a customer or follower for life.

Controversy or not, always be professional

There’s no reason to start a flame war, or resort to name calling and insults. People are going to have strong feelings about controversial content. Emotions are going to come up and people can say some pretty mean things - especially on the internet. Don’t get caught up in the comments and negativity. If you do, it is sure to leave a bad taste in the mouths of your current customer base and followers.

Want more insights into growing your social media presence? Speak up today.

Published with permission from Source.

Topic Social Media
June 8th, 2015

SocialMedia_Jun8_CSocial media marketing has made it possible for businesses to reach targeted audiences easily, and it’s becoming a growing trend. When we talk about social media marketing, Facebook advertising is by far one of the most popular methods out there. More and more companies are starting to advertise on Facebook, and for a good reason - Facebook advertising’s new features allow for better audience targeting, giving an increased return on investment. With that in mind, here’s a rundown on how to advertise on Facebook.

1. Create a Facebook Business Page

First things first: before you can advertise on Facebook, you must have a Facebook Business Page. Log in to your Facebook account and, on the news feed page, click on Create a Page from the left column. Choose the category of your Page that best describes the nature of your business. Then fill out all your business information, including your website, hours of operation, phone number, address, and email. Finally, add creative profile and cover images to attract potential visitors.

2. Define your Facebook ads goals

Facebook offers a variety of advertisement options to choose from, depending on your business’s needs. That’s why it’s important to create goals for your ads, to make sure you’re spending your money wisely while achieving your business goals. Start by asking yourself why you’re utilizing Facebook ads in the first place; defining advertising goals and strategies will help you choose the right type of Facebook ad.

3. Choose an objective for your campaign

Now that you have a Facebook ad goal in mind, it’s time to translate those goals into objectives for your campaign. For instance, if you want to drive more visitors to your business website, your Facebook ad objective is to Send people to your website, but if you want to increase your number of social media followers you would choose the objective Promote your Page. From your Page, click on Create ads and choose an objective to get started.

4. Target your audience

This is the step where most businesses fail at Facebook advertising. You can target your ads based on location, age, gender, language, interests, and behavior. By defining the right audience group, your Facebook ads will be shown to the right people and will give a high conversion rate. After you’ve chosen your target audience, you can decide how much money you want to spend, and choose the time to run your ad.

5. Customize your ad

This process is equally as important as audience targeting. In this step you have the option to choose how your ad will look, by adding up to five images and text that will accompany them. The text is only 90 characters long, so make sure your copy portrays what the content is about, so it will encourage people to click on your ad. Then choose where you want your Facebook ad to show from four options - the news feed, mobile news feed, right column, or audience network.

6. Place your order

The last step is to click on the Place Order button to submit your ad to Facebook for review. You’ll receive an email from Facebook once your ad has been reviewed and approved and is ready to launch.

Facebook advertising requires effective planning, testing, and measuring. You need to experiment in order to find the campaign that works best for your business. If you’re interested in advertising on Facebook or through other social media platforms, drop us a line and see how we can help.

Published with permission from Source.

Topic Social Media
May 29th, 2015

VoIP_May29_CVoice over Internet Protocol (VoIP) is one of the latest innovations in the communications industry. It replaces your traditional landline phone with one that connects over the Internet, allowing you to make local and long-distance calls for a low cost. Many companies are jumping on the VoIP bandwagon, including Facebook. In an attempt to transform its mobile messaging service into a full-featured platform, Facebook has featured a VoIP video calling function in its Messenger app. Here’s a recap on the social media giant’s big step.

Facebook first introduced desktop video calling in partnership with Skype in 2011. But now, with the launch of video calling in Facebook Messenger, there’s no doubt that Facebook and Skype have parted ways.

Today, Messenger has approximately 600 million users, and the new video chat feature will likely reel in even more people. Messenger already offers people the ability to make voice calls around the world, and video calling will expand its real-time communication features. This will enable people to reach out to others whenever and wherever, making Messenger’s video calling function a powerful tool.

How it works

Video calling in Messenger will be available today for iOS and Android users in most parts of the world, with more regions to be added in the coming months. The new video chat feature is simple to use. You simply engage a conversation with a friend in Messenger, and tap the camera icon at the top of the screen to start video calling. The call uses your phone’s front camera by default, but you can also switch to the back camera when you want to show off your surroundings to your correspondent.


Messenger will adjust the quality of your video call according to your Internet connection. Facebook will notify you if the connection weakens to a point where video won’t work, and you can simply switch to audio VoIP. What’s more, it’s free! You will only be charged for data use by your mobile operator, which you can avoid by using a Wi-Fi connection. The one thing that sets Messenger’s video calling apart from its competitors is the way it allows you to turn off your video feed to increase the other person’s video quality. This way you can give your friends extra bandwidth if what matters is you seeing their surroundings, not them seeing yours. The Messenger team has made an enormous effort to try crunch the data needed for video calling to make it as small as possible. So despite an imperfect mobile connection, Messenger’s voice and video quality will remain strong.

What next?

The current VoIP video calling feature of Messenger is in its early stages of development. Messenger only allows one on one video calls at the moment, but Facebook may develop and add group conference calling in the near future. The tech team is also working on a bunch of secondary features to expand Messenger’s capabilities and to improve the user experience.

Overall, Messenger’s new video calling feature is a great addition from Facebook. It allows for spontaneous conversations rather than scheduled occurrences. People can text messages to each other in Messenger, then switch to video call with one tap - it’s that simple.

Effective communication is also important for businesses. If you’re looking for VoIP solutions to simplify your company’s communications, contact us today - our tech experts can help.

Published with permission from Source.

Topic VoIP General
May 25th, 2015

SocialMedia_May25_CBusinesses today rely on social media marketing to extend their online presence to potential customers. If you’re interested in social media marketing, chances are you already have a Facebook account to announce your company’s latest news and products. But when it comes to social media marketing, Twitter is another powerful tool to drive more traffic to your business and increase brand awareness. Still unsure of how to use Twitter to great effect in your marketing attempts? Here’s what you need to know.

Tweet regularly

Consistent tweeting indicates an active, healthy profile. If you only tweet only once a week, or worse still once a month, most of your followers will forget about you. You’ve worked hard to get them to follow you, so make an effort to keep them engaged by interacting with them on a regular basis. Make sure you tweet relevant or useful information, content your followers will read, retweet, and favorite. Come up with a tweet schedule and refer to it when you’re running out of ideas.

Follow trends

It pays to stay on top of the latest happenings in your industry. Try to put your business in the light by following relevant hashtags and trending topics. This way you’ll always have something new to share with your followers. Add trending hashtags to your tweets, in order to reach new users that have similar interests.

Use visuals

People tend to understand visual content more than text. You should try to create a dynamic experience for your Twitter audience by adding different types of media to your tweets, such as images and videos, which are proven to receive more views, clicks, and shares than plain-text tweets.

Retweet great content

Don’t be afraid to retweet when you see something worth sharing with your followers. Retweeting somebody else’s Twitter content has its own benefits - you create a good relationship with other influencers on Twitter, and it shows your followers that you’re an active member of your online community.

Track mentions

Know what’s being said about you by tracking brand mentions and keywords. This is a great method to provide distinctive customer service or to reach out to new customers. For instance, when someone is tweeting feedback on your products or services, take the opportunity to respond politely. And when you see someone tweet about their needs for a specific service you can provide, jump in to the conversation and introduce your company.

Integrate with other marketing efforts

Twitter is much more effective when integrated with your other marketing activities, such as email subscriptions. For example, if you’re running a promotion or contest via Twitter, let your email subscribers know about it, since they are another customer base who want to receive messages from you - that’s why they signed up in the first place.

If you want to implement Twitter to your business’s social media marketing campaigns, get in touch with us today and we can help.

Published with permission from Source.

Topic Social Media
May 11th, 2015

SocialMedia_May11_CIf you enjoy being able to use Facebook Messenger without seeing endless advertisements, then prepare to be disappointed. It appears that those days are numbered, since the social networking giant has announced its plans to make the service ad-supported. Though the move will likely prove unpopular with regular users, it marks an interesting turn in the platform’s development and presents new marketing opportunities to businesses. Here’s what you need to know about the change.

As well as Facebook Messenger, which the company has definitively announced will feature advertisements, it looks likely that WhatsApp will also become ad-supported. Facebook acquired WhatsApp in February 2014 for $22 billion, despite the company only generating 2013 revenues of $10.2 million and overall making a net annual loss of $138.1 million. At the time, Mark Zuckerberg indicated that the company would not seek to monetize either service until they had reached a billion users, while WhatsApp founder and CEO said that the plan remained for the app to focus for several years on growth rather than monetization.

The latest announcements appear to signal a change in those tactics. While there has so far been no concrete decision on the form that advertising in either app would take, the intention appears to be for Facebook Messenger to test the water, with WhatsApp following its lead once a successful formula has been found. Executives have suggested that they wish to explore alternatives to conventional banner ads. They have also reinforced the message that the two apps, which seek to serve different purposes and audiences, will remain independent of one another.

The sheer number of users now communicating on the WhatsApp and Facebook Messenger platforms each month is testament to the value that Facebook could drive from placing advertisements on the services. Unlike its main site, which serves advertisements, the Facebook Messenger app currently makes no profit. Until now, WhatsApp’s only revenue stream has been the nominal $0.99 annual subscription fee it collects from users after a year’s free trial - and the service remains completely free in developing countries outside of Europe and North America. But for businesses, too, the potential of advertising on Facebook Messenger and WhatsApp provides exciting new marketing opportunities and the chance to interact more closely with both potential and existing customers.

Learn more about using Facebook and other networks - both for advertising and wider social media marketing - to grow your business; give us a call today.

Published with permission from Source.

Topic Social Media
April 27th, 2015

164_Soc_CWhen it comes to social media, there are unspoken rules that must be followed in the business world. If you break them, it could damage your reputation and turn off customers. On the flip side, there are also strategies that can help you grow your network and build brand awareness. That’s why we’ve compiled a quick rundown of how to use Facebook, LinkedIn and Twitter to optimize your business’s social media efforts and help you network like a pro.


Many people think of Facebook as a useful platform to keep in touch with family, friends and colleagues. However, in a business sense, it can be used to exchange ideas and opinions, promote your brand, and interact with customers.

A proven strategy to grow a more engaged network here is to share informative, valuable articles that will benefit your followers. Additionally, posting photos that emphasize your unique selling proposition and mission is a strategic way to personalize your brand.

There are, however, a few no-nos when it comes to Facebook. With Facebook being predominantly a place to connect with family and friends, it’s easy to fall into the trap of posting whatever comes to mind. So when you’re wondering whether or not you should post a particular comment or image, ask yourself, “Would I be okay publishing this on the front page of a newspaper?” If the answer is no, it’s best to hold off on hitting the post button. Finally, if you’re using the platform in a business sense, avoid sharing pictures of your dinner, newborn baby or anything too personal. Your customers are likely to be confused or turned off.


The social network that is most obviously suited for professional purposes is LinkedIn, and it’s an exceptional platform to grow your business. To do that, it’s important to keep your company information up to date and remain active on the platform. A couple of ways to generate activity are to share or comment on articles, join professional groups and update your network with current company milestones, events you’re attending and other news about your organization.

When it comes to growing your network on LinkedIn, there’s a big debate as to whether or not to connect with every Tom, Joe, Dick and Sally who sends you an invite. There are advantages and disadvantages to both, but as far as brand awareness is concerned it makes sense to connect with more people. However, it’s a good idea to take a moment and do a quick profile check on the potential connection. Not everyone retains a professional profile and image on LinkedIn, and connecting with the wrong people could potentially hurt your reputation.


Want to connect with people from around the world, stay on top of trends and share your ideas with professionals you respect? Twitter is the platform to do just that. Like the other two platforms mentioned above, you can also share articles and advice, and ask questions.

An element that makes Twitter especially unique is the hashtag, and you can use it to take your networking to another level. For example, if you’re attending an industry event or other networking opportunity, you can search Twitter for the associated event hashtag. This will help you discover who will be in attendance - like colleagues and professionals you’d like to meet - which gives you a great opportunity to maintain and grow your network.

Interested in finding out how else you can use social media to boost your business? Send us a message to find out more.

Published with permission from Source.

Topic Social Media
April 24th, 2015

VoIPGeneral_Apr24_CWhatsApp fans rejoice - the instant messaging giant has finally released a long-awaited update that enables free internet-based calls, powered by the Voice over Internet Protocol (VoIP) platform. At least, it does for Android users - following a slow invite-only release program, the update is now available to all WhatsApp users on Android devices. We’ve got the facts on the release, how to enable it on your phone, and a trap to keep an eye out for.

WhatsApp’s plan for the introduction of voice calling was first announced by its CEO Jan Koum in February 2014, and was due to have been available by last October. However, technical problems delayed the release until the first quarter of this year. When the voice calling feature did arrive, it was subject to a slow and somewhat complex invite-only rollout program whereby, unless you were personally selected by WhatsApp to try it first, you could only access voice calling if you had a friend with existing access who then called you with it. After taking their call, the feature was unlocked on your app and you could use it to call others too. The latest move to make the feature available to all users means no invite is now required.

To take advantage of the voice calling option, make sure you have downloaded at least version 2.12.5 of the free app from the Google Play store. Within the app’s Calls tab, tap the phone icon in the top right-hand corner. Select from the list of available contacts - which only includes those also setup with WhatsApp voice calling, and therefore for now only those on Android - and you’re off! iOS users need to wait a little longer, though WhatsApp founder Brian Acton has promised the feature is on the way in the near future (the voice calling button has been spotted in the latest release of WhatsApp for iPhone, but has yet to be activated). Yet an unofficial Cydia tweak known as WhatsApp Call Enabler makes this possible now, if not exactly recommended, on jailbroken iPhones.

Those eagerly anticipating the arrival of WhatsApp’s voice calling feature should be on their guard against attempts to prey on that enthusiasm. A number of phony messages are currently circulating on WhatsApp, by email and on the web, inviting users to click a link to activate voice calling within the app. Since no additional download is required to access voice calling - and indeed activating the capability this way is not possible - clicking the link will not achieve the desired outcome, and will instead leave you vulnerable to unintentionally installing malicious software and spreading the malware further.

Since its launch in 2009, WhatsApp has become a hugely popular instant messaging app worldwide. The platform now boasts 700 million active monthly users, and claims to handle 30 billion messages each and every day. Prior to the introduction of voice calling, the app’s use was limited to sending and receiving text messages, images and short sound recordings - meaning that a conversation of sorts was still technically possible by sending recordings back and forth, albeit in a more long-winded manner. But the implementation of live voice calling puts it on a par with the likes of Skype, and makes it more likely that VoIP will become mobile users’ preferred means of placing a call.

That is something which other apps have arguably failed to do on a large scale - despite Skype and others having long been mobile compatible - since the majority of mobile users still opt to make regular calls unless doing so is prohibitively expensive, for example to overseas. Provided it can get the user experience right and make the process of placing a call so intuitive that it becomes as natural feeling as it currently does to phone someone the old-fashioned way, WhatsApp could be about to tip that balance and make VoIP huge.

Want to learn how to implement VoIP in your business - whether on your office or cell phones - to cut costs and increase mobility and productivity? Give us a call and see how we can help.

Published with permission from Source.

Topic VoIP General