October 10th, 2016

2016october10_socialmedia_cFacebook has been looking for new ways to diversify the services it offers. One such example is Facebook at Work -- launching today. The new product is a way for enterprise firms to stay connected and share information just like the Facebook of yesteryears. There has been a need for the use of social tools in enterprise activities, and so far, Facebook is the only company making a bold step toward filling that void. If you’re curious about how the service works, we have a complete review here.

Facebook releases generally take place in the company’s home country, the US. However, this time around the social media giant will launch its take on enterprise communication tools in London, where Facebook at Work was first dreamed up.

Facebook at Work has set its sights on improving productivity in the workplace. In addition to aesthetic updates like changing from the iconic blue color to a business-friendly grey, users will have a totally separate platform from the original Facebook. Work accounts are strictly for work interactions and will not mix with users’ personal profiles. So how is it different from just creating a work-friendly account on the original platform?

Facebook at Work creates a microcosm of the social media site, just for your company. Employees can communicate with coworkers, post pictures, plan for upcoming events, and make office announcements at ease. As an added bonus, Facebook at Work will employ auto-translate functionality to make communication between foreign nationals easy.

Aside from the fact that transitions will be easy with so many people already using the site for personal accounts, Facebook at Work is hoping Work Chat and Video Call options will be able to rival the likes of Skype for Business, Google Hangouts, and Slack. And with the addition of new avenues of privacy come new security guarantees. In an attempt to assuage the concerns of HR departments and paranoid employees alike, the improved security measures in Facebook at Work are separate from the personal platform and unique to the enterprise.

Regardless of whether or not you’re a fan of the original, Facebook at Work is a product keen on helping enterprises improve communications and increase work productivity. If you’re interested in getting in on the ground floor of this new workplace application, we’re your ticket. From product updates to completely new social media sites, we’re your one-stop-shop for getting the word out about your business and your product. Message us for more information today.

Published with permission from Source.

Topic Social Media
October 5th, 2016

2016october5_voip_cVoice over Internet Protocol ensures businesses benefit from cutting-edge communication systems. VoIP is easier to install, configure and to maintain, and most importantly it can easily be adapted to assimilate post-purchase features. If you’re considering migrating to a VoIP solution, or if you just want to shop for the most recent developments in the service, we’ve got everything you need right here.


Modern VoIP does more than just make calls, it also receives faxes. Why would a business be interested in this seemingly outdated service? A significant portion of businesses, government bodies, and medical facilities still use some form of fax service to send and receive physical documents. If a customer or vendor prefers to send you a fax, most VoIP solutions are equipped to receive and convert fax documents into a PDF file.

Interactive Voice Response

The new VoIP feature allows businesses to route their calls to the correct client’s or staff’s number. This feature helps to reduce the use of mass cold calling and unwanted calls, saving the businesses' time and money, and enhances proper service delivery to your clients. VoIP systems promote minimal routing calls, increasing your employees' ability to work well.

Spam Call Filter

It’s election season and that means robo-calls. If you hate them as much as we do, VoIP is one of the best services to eliminate them. Spam filters combine several different pieces of caller data to help you differentiate between potential customers and annoying telemarketers. About as effective as the spam filter protecting your email inbox, this feature is not something we could live without.

Telemarketer Block

Automatic filters are never perfect, and some telemarketers may be able to slip through the fence your filters have erected. Depending on the scope of your VoIP system, you may want to input blocked numbers manually. If you have specific times that your spam filter and blocked call list would become prohibitive, they can be turned off with the flip of a switch.

Network Down Forward

One of the biggest concerns for VoIP solutions is their bandwidth requirements. Users in areas without a robust or reliable internet connection may think they can’t reap the rewards of a internet-based communications service. Modern VoIP systems have a feature called ‘network down forward’ to overcome these hurdles. When turned on, network down forward allows you to send calls to your signal-based mobile devices when your internet is down -- thereby guaranteeing customers can always get a hold of you.

VoIP technology has opened up entirely new avenues of what businesses can achieve with their communication systems. Beyond just making and receiving calls over the internet, users can block unwanted callers, receive faxes, and design pleasant hold menus. For any VoIP inquiries, call us today -- we’re always available.

Published with permission from Source.

Topic VoIP
September 19th, 2016

2016september19_voip_cA common refrain heard by installers of traditional PBX phone systems and over-the-internet VoIP systems is “Wait, before you go, what’s best for on-hold music and messages, and how do I set those up?” Usually it’s an easy process for both types of phone systems, but with VoIP solutions it’s typically easier and provides greater flexibility to small-business owners in their attempts to reduce hang-ups and keep their on-hold customers happy.

When an operator asks a client for permission to put them on hold, what they’re really saying is “Can you wait there a short time not talking to anybody?” It’s a small window of speech-free standing-by that occurs at different times throughout a call, and for different durations.

And, it can result in two distinctly different outcomes: an untroubled customer who will stick around to finish their business, or a disgruntled one who will most likely quit the call and come back another time. With a VoIP phone system, a mix of engaging music, constructive messages, and interesting information can put the kibosh on finicky fleeing clients.


We’d all agree there’s no accounting for taste when it comes to music, but there are some things you definitely DON’T want playing while a potentially agitated or impatient customer is on hold. So how do you choose the best sounds for them to hear whilst waiting?

With a VoIP system’s easy-to-navigate dashboard, you simply click a tab called “Hold Music” or something similar, and then upload your audio. Focus on trendy, easily recognizable music that suits your brand, and takes your clientele’s demographics into account.

You can also enter through your VoIP user interface freely to schedule how frequently a particular track plays and for how long, and to configure whether it restarts or continues where it left off when a caller is placed back on hold.

Marketing Messages

Your VoIP system’s audio files aren’t restricted to music, of course. There is a world of opportunity there to keep your on-hold customers not only engaged by sound, but marketed to, too. Remember, your goal isn’t just to eliminate silence, it’s to do so with a purpose.

“Hold message” scripts that riff on your company’s TV and radio ads might elicit an “I think I’ve heard this somewhere” response. Conversely, you could put a totally new spin on the usual tone and style of your marketing messages and really get creative with humorous mini-commercials that make your customers chuckle (and a little bit of levity never hurt nobody!).

You could also create files that catalogue your company’s services in unconventional ways, such as in alphabetical order; highlight seasonal promotions or other new specials; and announce upcoming product launches -- or simply hint at them to coax your customer into a bit of standby sleuthing. Whatever the case may be, your VoIP system’s interface makes it easy to have multiple messages at the ready.

Facts & Figures

Why is your customer doing business with you in the first place? Try to remind them while they wait, perhaps by telling them about your company’s founding fathers’ esteemed histories or about some of the innovations you’ve brought to your industry’s marketplace.

New information and intriguing anecdotes will take their minds off of the fact that they aren’t being served, so you could also pose a playful trivia or “Did you know?” kind of contest where providing a correct answer once the call resumes wins them a prize.

Or, tailor-make announcements that make it clear you’re doing your best to solve the customer’s issues: whether they went through the “internet service” IVR menu or they’re there to “renew membership,” program your VoIP system to play an upbeat, service-appropriate message that makes them feel like they’re getting personalized care.

VoIP functionality actually gives you an opportunity to turn the on-hold experience into a positive customer service experience. So if you’re looking for a way to make sure the window of speech-free standing-by doesn’t slam shut, get in touch with us today and we’ll help you increase the odds that your clients hold the line happily.

Published with permission from Source.

Topic VoIP
September 15th, 2016

2016september15_socialmedia_cCatching up with your friends at your high school reunion is all well and fun before the conversation turns to work. It seems like all your friends have well-paying jobs, and you’re stuck with a demanding one that’s underpaid. What if there were a way you could land better jobs or further your career path? No sacrificial ceremonies needed. Instead, find out how LinkedIn’s Alumni Tool taps into your network and brings you one step closer to success.

Get started

Access the Alumni tool by going to the homepage and hovering over “My Network.” Then select “Find Alumni.” From there, you are free to perform any search for individuals who have attended your school. You can apply one or more of the following filters:
  • Where they live (geographic location)
  • Where they work (company)
  • What they do (job function)
  • What they studied (major)
  • What they’re skilled at (LinkedIn skills)
  • How you are connected (first- and second-degree connections, group members, etc.)
On top of that, you can also identify alumni by the year they attended school, or you can conduct a text search for specifics that don’t fit in any of the listed filters.

The benefits of LinkedIn Alumni

Imagine that you’re looking for work in a new city. Let’s say you're looking for a marketing job in Texas. With the Alumni tool, select “Dallas/Fort Worth” area under “Where they live” and “Marketing” under “What they do.” If you are interested in a specific area of marketing like social media, you can refine your search by selecting “Social Media Marketing” for the “What they’re skilled at” filter. The more you target your search, the more relevant your results will be. From there, you can sift through profiles and send messages to those you want to have an actual conversation with. You can dip your toes into the water first by setting up an informational interview or exchanging questions via email.

If you’re looking to change careers but don’t know anyone in your new sector, all you need is filter for your alma mater. It shouldn’t be hard to reach out to anyone who went to the same school as you, because going to that school is what you both share in common. If you want to know how others made the leap toward where you’re headed, you can use the “What they studied” and “What they’re skilled at” filters for further information. You might also be able to find an individual with a nontraditional background, but who’s nonetheless working in the industry you want. This person may have insight into how to land the job without possessing the typical required experience.

Know how to contact the candidates

After narrowing down your search by utilizing the appropriate filters, you now have a list of individuals you wish to connect with. Technically, you’re just about done with the “Alumni Tool” portion of the process, but you’re not at the finish line just yet. All that’s left is to reach out to the people in your list and make the most out of the search.

If you have a first-degree connection with certain people, message them by clicking on the envelope icon found below the job title. Without a first-degree connection, you’ll see a silhouette and plus sign below the job title. From there, look to the bottom right of the profile photo; if there’s a Venn diagram, hover over it to see the connections you share. If you have a good relationship with one of these mutual connections, you should consider reaching out to see whether he or she would be willing to make an introduction.

There are a few ways to connect even without mutual connections. One option is to leverage your school’s alumni database to find contact information. Another is to send a personalized connection request. In the message, politely and briefly explain your reasons for wanting to connect. That should do it!

When used properly, networks truly are the keys to success. Like any other untapped resource, you must proceed with caution and know how to fully utilize it. If you have questions or concerns regarding LinkedIn’s Alumni tool, don’t hesitate to call in or send us an email. Let us be a part of the success that awaits you.

Published with permission from Source.

Topic Social Media
August 31st, 2016

2016August31_VoIP_CFor businesses, it’s never enough to rely on just one asset to succeed, especially when there are better options out there to explore. This is where Skype for Business comes in. Skype for Business is more tailor-made for companies, and it’s hard to deny the many corporate benefits it brings to the table. Let’s examine four of these useful benefits today.

Cloud PBX

Skype for Business is designed for simple management, with Cloud PBX (public exchange servers) allowing you to store and transfer data via the Internet as opposed to a computer or other hardware that the end-user owns. With Skype for Business, you are able to easily record and store any audio or video conversation history. You can also store instant messages for future reference in a separate email folder.

In order for a cloud PBX system to work, it requires an IP connection or Internet phone for the necessary Internet connection. From there, you can access it through a personalized account from any Internet-enabled device capable of running the Cloud PBX’s interface. Your cloud PBX service provider is in charge of storing and managing all the data, meaning that your calls are connected to their recipients via the Internet. Your service provides “redundancy,” which backs up all your data in the event they were to get lost or corrupted because your computer crashed.

Expanded Capability

Over the past decade, webinars have become quite popular, mainly due to the fact that they allow important meetings to be held without having to converge at the same location. It’s like having a video chat with your friends. Whereas Skype allows up to 25 participants, Skype for Business accommodates up to 250. Other nifty features include:
    • Skype Meeting Broadcast - broadcast meetings for up to 10,000 people in large webinars.
    • PSTN Conference (or Dial-in conference) - allows attendees to join a meeting via landlines or cellphones.
On top of all that, Skype for Business is fully integrated with a host of other useful office applications. You have access to Microsoft Office (e.g., Excel, PowerPoint, Word, etc.), and you can share files with other participants throughout the meeting.

Enhanced Security Control

With Skype for Business, users have better security control through the authentication and encryption of private communications. So you have better access to guest accounts, and you can enable or disable certain call features to enhance communication.

Knowing which tools to utilize is vital to help you get the upper hand. By utilizing what’s best for you and your business, you won’t have to search for success; it’ll come looking for you instead. For any questions regarding Skype for Business and its functions, feel free to give us a call or send us a message. We’re more than happy to help you any way we can.

Published with permission from Source.

Topic VoIP
August 29th, 2016

2016August29_SocialMedia_CThe ocean has a strange way of making you feel so small; so does a Twitter account with virtually no followers. It does become quite hard for your small- to medium-sized business to establish a strong online presence when they are surrounded by singers and supermodels with their own collection of trending hashtags. This is the part where you’d wish you had come across a genie lamp; while waiting for that to happen, take Twitter’s new dashboard app out for a spin.

According to Noah Pepper, Twitter’s product and engineering manager, “For businesses, Twitter is a place to share news, tell stories, and have conversations that support, educate, and delight their customers.” On top of that, he states that “It's a place for authentic interactions – but we know that creating these kinds of connections isn't always easy for businesses that are time and resource-constrained.” Because of this, Twitter has developed a brand new application that helps lighten your social media load -- enter Twitter Dashboard.

Twitter Dashboard specifically caters toward small- to medium-sized businesses, helping them to establish a fast, efficient and affordable means to manage their online presence. It helps you easily track and engage with audiences. The free app is still in the beta phase but is available to all businesses in the United States via iOS devices. There’s also a desktop web version as well.

With the help of Twitter Dashboard, social media managers can schedule tweets and set up customized feeds with the sole purpose of tracking what’s being said about a particular business. There are tools in the app that aids in tracking keywords as well as brainstorming ideas for potential tweets.

Here are some examples from Noah Pepper:

  • Say you work at a restaurant. You can come up with something like, “Your team is as unique as your business. Tweet a surprising fact about one of your team members.” This helps remind you to share some of the recent recognition your chef has received.
  • Or if you are an interior designer, when you see the tweet “Share the love. Like and Retweet kind words from your customers,” you’re prompted you to Retweet the next customer’s reaction to one of your projects.
Twitter Dashboard may not be of much use to savvy online marketers, but for those who have just dipped their toes into social media, it might help build the confidence needed to take flight. And this is exactly what Twitter needs if it's aiming to increase overall platform engagement.

Small- and medium-sized businesses should seize every opportunity they can to grow. Leverage the power of social media and see your company spread its wings and fly, soaring amidst the chirp of the blue birds tweeting. For further questions about Twitter Dashboard, feel free to give us a call, follow us, tweet us or give us a direct message -- we’re always ready to help.

Published with permission from Source.

Topic Social Media
August 15th, 2016

2016August15_VoIP_CEasy set-up, flexibility, and savings are music to the ears of any business owner when it comes to IT, and they’re all traits that contribute to the success of VoIP. And, the technology was built on a strong foundation that has allowed it to move with the times. Is your business prepared to move with the times and install a money-saving “Voice over IP” phone system in the future?

Before we check our VoIP crystal ball, we’d like to give you a quick rundown of what small- and medium-sized businesses get from a robust Voice-over-IP internet calling plan today:

  • Convenience - it’s easy to manage
  • Scalability - it’s even easier to expand
  • Economy - calls over the internet are cheap
  • Portability - access from anywhere with high-speed internet
  • Efficiency - attach emails, send efaxes, conduct virtual meetings, etc.
These are, in brief, the core qualities that make VoIP systems so beneficial to SMBs. But how will value propositions like these be affected by future telephony trends? Could advances in internet technology possibly have adverse effects on VoIP, or will the two continue moving in harmony?

Here’s a look at three ways we envision VoIP and internet coming together in the not-too-distant future.

The Cloud + VoIP

Many companies’ first step away from their traditional phone system is to a premised-based VoIP system. It’s a great option, but one that may not fully capture all the benefits of VoIP such as the lower expense and easy expandability.

A better solution, and the one that seems poised for preeminence in the future, is commonly referred to as “Hosted VoIP.” This translates to a “cloud phone system” that offers low upfront costs, lower maintenance costs, and the lowest hardware costs. Have you considered the potential for virtualization of your office environment?

Social Media + VoIP

Present-day online applications like Skype, Line, and WhatsApp - which deliver an internet-calling function as part of the package - are present-day syntheses of social media with VoIP functionality. In the future, perhaps through a service called a “chatbot,” this combination could transcend everyday personal use and make a big impact on small businesses.

Imagine if you could program a chatbot to engage interested customers through Facebook, “converse” with them via an automated Q&A session to find out their needs, and end by inviting them to connect with your CSR via video chat. A VoIP/CRM integration could easily handle it, bringing you that much closer to potential clients and closed deals.

IoT + VoIP

The Internet of Things, or IoT, is a term given to the variety of devices, gadgets, vehicles, and household products transmitting information over the internet. Think of data from earthquake early-warning systems delivered to first responders, or your bpm numbers sent from a wearable heart monitor to your cardiologist’s office.

The Internet of Things has the potential to coalesce with VoIP in many productivity-enhancing ways, such as by sending notifications from your calendar app to your VoIP interface; mobile-phone text messages can be programmed to drop into your VoIP mailbox; or GPS information can be used to automatically update employee statuses on their VoIP extensions.

You + VoIP

The future of VoIP may seem far away, at least as it pertains to its compatibility with the cloud, social media, and IoT. The reality, however, is that it’s actually starting right now.

So if you think your business would benefit from a cutting-edge VoIP solution, give us a call today, over the internet or otherwise.

Published with permission from Source.

Topic VoIP
August 8th, 2016

2016August8_SocialMedia_CAlthough some view Facebook as a strictly social platform reserved for selfies and political rants, its $350+ billion market value screams otherwise. While it isn’t something you should be shoveling money into, it probably is a sales avenue you’re neglecting. Aside from purchasing ads, there are a host of FREE ways to go about improving your SMB’s Facebook page. We’ve listed six of our favorites here.

Use video whenever possible

Recently, Mr. Zuckerberg himself was caught opining about the value of video in social media. And while there hasn’t yet been any news about newsfeed algorithms giving preference to video, it’s definitely a safe bet when compared to texts and graphics. Facebook Live is an excellent way to engage your subscribers, and there are several ways to leverage it for increased profitability. Whether it’s an Ask Me Anything segment or a promotional announcement, hit that record button more often for more engagement.

Facebook only promos

While we’re on the topic of promotions, make sure you’re creating some that are only available through Facebook. If you’re simply reposting those from your website or e-commerce store, it’s harder for followers to justify maintaining any interest in your page. Use Facebook Live or a pre-recorded video to introduce a better-than-usual discount on your products or services. The key here is getting customers to actually visit your page, so make sure it’s not a coupon code or a link they can just pass on to friends. Ask the first 100 viewers to post their email address in the comments section of the video. If their increased dwelling time doesn’t make a lasting impression on them, it probably will make an impression on their Facebook newsfeed algorithm.

Facebook CTAs: use them and update them

Unbeknownst to most, the ‘call to action’ button on your business page can be edited to display more than a dozen different messages. Experiment with the different messages and where they link to. You’ve probably stared at the CTAs on your .com page for hours, hoping to come up with a hard-hitting sell -- why wouldn’t you do the same on Facebook?

Don’t just link to yourself

The most insightful page will always be the most valuable one. If someone has already liked your page, they know you exist and they have a decent idea of what you sell. Make sure to take a break from posting links to your site, and include relevant news and information that relates to your field. If your merchandise is videogames, inventory updates aren’t going to provide much value to your followers. Post third-party reviews of items you stock or industry news that readers will find interesting.

Pin to top function

When you find the post that keeps followers coming back for more, why bury it beneath more recent and less popular posts? Click the arrow in the upper-right corner of the post and select Pin to Top. This will keep it above everything else and impossible to miss for anyone visiting your page. It could be anything we’ve already discussed in this article: promotions, videos, popular third-party content -- anything timely and relevant.

Be personal

Lastly, use your company’s Facebook page as a place where followers can engage you on a personal level. There are countless opportunities for stiff, formal business language and attitudes, but social media isn’t the place for that. Post fun, behind-the-scenes photos of your business, respond to comments in a conversational tone, make jokes -- anything that sets your page apart from your customer service accounts.

Facebook may be free, but that doesn’t mean a profitable page is a walk in the park. For all the latest tips, trends, and features, you’ll need an expert. Exploiting social media for your bottom line is a slippery game, but it’s one we play every day. For a partner who can turn your ‘Likes’ into dollars, contact us today.

Published with permission from Source.

Topic Social Media
July 25th, 2016

2016July25_VoIP_CVoIP telephone systems are going mainstream, largely because of the lower costs when compared to traditional landlines. But a budget-friendly phone system wouldn’t be worth the savings if it didn’t also promise easy set-up, advanced features, and reliability. So is making calls with a “Voice over IP” system truly dependable?

Phones are an absolutely essential aspect of any company’s communications arsenal. And after Alexander Graham Bell made the first coast-to-coast long-distance call in 1915, it was clear that this was technology that had the power to transform business. But as with all emerging technologies, there were some kinks to work out.

Those earliest phones had power and leakage issues surrounding the wet cell batteries; more recently, cell phones have had their failings as well, such as dropped calls and short battery life; and today, VoIP technology has to deal with some minor complications, too.

The keyword, though, is “minor,” and our aim today is to help you identify these relatively slight hangups and help you optimize an already superior telephony solution.

Voice Echo

It’s fun to hear your voice repeating throughout the high-walled canyon you’re hiking, but not so great when you’re having a quick chat on the phone. And while VoIP echo won’t totally disrupt your conversation, there are a few things you can do to reduce it such as adjusting volume and gain settings, upgrading your USB headsets, or even implementing VoIP echo cancellation software.


Many VoIP systems use an ATA, or Analog Telephone Adapter, to convert analog voice signals to digital signals. This sometimes produces static during calls, with the culprits usually being incompatible power supplies or feedback from the phones plugged into the ATA. Easy fixes include unplugging/replugging the ATA and/or the devices connected to it, or switching to IP Phones which require no analog/digital conversions.

Choppy Voice

The main factor in disjointed, start-stop sounding messages in a VoIP environment is packet loss, which occurs if individual data “packets” are lost in transmission. When this occurs, the gateway at the receiving end of the call tries to predict what’s been lost, but when it can’t, the gap in data remains empty. With a simple tweak to your VoIP system’s bandwidth settings, sending and receiving voice data will become smoother and significantly reduce these interruptions.

Post-dial Delay

Commonly referred to as PDD in VoIP parlance, post-dial delay is fairly self-explanatory. It refers to a delay between the time the caller finishes dialing and when they hear ringing, a busy signal, or some other kind of “in-call” information. It can be a nuisance when, instead of the ringing being delayed, it never actually occurs and you suddenly realize that your call has been connected. This is actually an externality from a vital piece of VoIP technology known as SIP. At the moment the only solace we can offer is that its widespread nature means you’re not alone, and a solution should be coming along soon.

By now it’s clear to most SMBs that a VoIP phone system can benefit their business, even with the occasional delayed ring or scratchy call. Because what we’ve learned from previous telephony advances is that inconveniences like this are manageable; and we can help you manage. From VoIP planning to installation to optimization, contact us today for more information.

Published with permission from Source.

Topic VoIP
July 11th, 2016

2016July11_SocialMedia_CWhen it comes to technology news, breakthroughs, innovations, and what-to-do’s, we’ve always got our eyes peeled for the latest and greatest. Paying close attention to what’s trending is critical not only to our success, but to that of our clients as well, which is why we’re taking a look at 5 popular SEO and Social Media tactics happening now.

Everyone knows about death and taxes, the two most famous certainties that we must endure. If there were a third, surely it would be that without robust up-to-date search engine optimization (SEO) and social media strategies, your business will fall behind.

And since there’s no time like the present, we’d like to put forth some of the things that your business should consider taking into account this year in order to increase awareness of your brand, drive more traffic to your websites, and ultimately boost conversion rates.

1. Conversational search

With the success of digital assistants like Apple’s Siri, and the relatively recent roll outs of Amazon Echo and Google Home - two virtual helpers for the home - voice recognition is becoming much more prominent. For businesses, this means adapting your site’s content so it’s detectable by spoken phrase searches in addition to simple short keyword searches.

2. Social publishing

There’s tons of content published on social media, but what’s changing is the convenience with which it can be consumed. Users are ever more at ease with the videos and full-length articles dropping into their feeds - and with not having to leave the comfort of their favorite social apps to see them. The new challenge for companies will therefore be to publish high-quality content through social channels first.

3. Real-time customer interaction

Having interesting videos on your social media channels is practically old hat. Nowadays, given our speedy and seemingly omnipresent internet connections and our on-demand expectations, the move is towards live, streaming, “in-the-moment” interplay with customers, which has been shown to capture users’ attention for longer periods of time than recorded video content.

4. Increasing emphasis on apps

Mobile users spend nearly 90% of their time in mobile apps and just 10% on mobile websites. It’s not surprising given their relative ease of use, and this disparity could become even greater as social media platforms continue favoring apps and search engines like Google continue developing a “web of apps” - something that just might mean the end of traditional websites in the mobile environment.

5. More rich answers

“Rich answers” are Google’s attempt to provide search results that are sufficient enough to eliminate the need to click through to a website for more information. Their prevalence is on the rise, which could significantly reduce the amount of visits to your site. But it does provide an opportunity to use “structured markup,” a protocol that allows search engines to display your site’s data in more creative ways.

As always, the fast-moving advance of ways to optimize your internet presence is keeping us on our toes, and these 5 trends will likely make a difference for you in 2016 and beyond.

So if you sense a need to enhance your company’s SEO and Social Media strategies - but you’re not entirely sure about what to do first or how to do it - remember what Benjamin Franklin once said: “An investment in knowledge pays the best interest.”

We’ve got the knowledge, call us today and start collecting on those dividends right away.

Published with permission from Source.

Topic Social Media