Strategies for attracting new customers are always changing, and Google is shaking things up yet again. Apart from well-placed keywords and link-worthy content, reviews from sites like Facebook and Yelp will be displayed in the search results. How Google changed search results Google’s new search algorithm is designed to lead people to high-quality products and […]

Relying solely on your phone for business communication made perfect sense decades ago. But if you carried that over today, your business would fail. This is because business communications now must include mobility, instant messages, and video conferencing. And to bring it all together seamlessly, you need unified communications. What is unified communications? Unified communications […]

Microsoft unveiled plenty of new developments and upgrades during last month’s Ignite conference, but one that shocked many users is what’s happening to Skype for Business. The tech giant confirmed that they are phasing out Skype for Business and going all in on their new collaboration platform, Microsoft Teams. Upgrades for Teams To phase out […]

Facebook’s not only for posting cat photos, complaining about restaurants, or stalking your ex, it’s also an incredibly effective advertising platform. From small businesses to big corporations, anyone can benefit from Facebook’s marketing tools. Read on to leverage Facebook to your advantage. Why advertise on Facebook? Above all else, the cost-effectiveness of Facebook advertising sets […]

The cloud has become the infrastructure of choice for many business owners. For others, premise-based infrastructures are still favored. So when it comes to VoIP phone systems, which infrastructure is best for your business? Installation and maintenance On-premises VoIP phone systems are installed at your company’s office, typically managed and maintained by your own personnel. […]

Despite the apparent break from international ransomware attacks, hackers are still keeping themselves busy, this time using an adware campaign that could easily be one of their most cunning tricks yet. If you use Facebook Messenger, you need to read this. What is it? Little is known about the adware itself or those behind it, […]

As a small- to medium-sized business, you need to do everything that you can to keep costs down. If you’re still using traditional phone systems as your sole communication solution, a much more affordable VoIP solution is something you should consider. Here’s why. What is VoIP? VoIP, or Voice over Internet Protocol, is a technology […]

VoIP (Voice over Internet Protocol) makes business communications simple and inexpensive. Naturally, shrewd scammers have found a way to use VoIP as a means to carry out ‘vishing scams,’ a new type of phishing whereby fraudsters make phone calls, pose as a business or financial partner, and request private details. Understanding these scams well is […]

When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you’ll be able to send customers tailor-made content that helps increase conversion rates and sales revenue. Grow your business with social media with these four steps: Identify what’s […]

Your business can rely on hosted VoIP (Voice over Internet Protocol) service providers to ensure internet connection is always at maximum speed. But a fast internet connection doesn’t necessarily result in excellent VoIP call quality. When expectations fall short, business owners can get very frustrated and resort to upgrading to a fiber optic connection until […]